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Marketing Programs Manager

Department: Global Market Solutions
Location: Kitchener

At Christie, we give bright minds the tools to be truly creative and innovative. The results can be amazing!  

We keep raising the bar by consistently setting the standards and being first to market with some of the world’s most advanced projectors and complete system displays.  Christie is recognized as one of the most innovative visual technology companies in the world and offers careers that allow you to exceed your potential and collaborate with some of the brightest minds in the industry.  

The Marketing Programs Manager will define and deliver marketing strategies for product and segment marketing initiatives that target specific industry markets.  The incumbent will co-develop, support and oversee vertical market messaging as well as product marketing strategies and act as an Enterprise product and market knowledge expert for global product launches and segment marketing campaigns.  The individual will also utilize marketing initiatives for product, industry and brand promotion to generate leads and support the growth of sales revenue.

Responsibilities

  • Assist in defining integrated marketing plans that leverage market data and support go-to-market strategies for specified industry target markets
  • Outline and oversee product launch process and associated marketing initiatives that support demand and lead generation 
  • Develop marketing initiatives that support product and segment awareness, engagement, and demand with channel partners and end users
  • Facilitate effective communication and efficient collaboration of product launch, lifecycle and segment marketing updates with functional Marketing teams and stakeholders
  • Monitor, evaluate and report on product launch and segment campaigns metrics and program effectiveness
  • Liaise with industry partners and trade associations to support and execute co-marketing activities including sponsorships and partnerships
  • Develop and maintain ongoing market knowledge, related audio visual industry and technology trends
  • Manage and execute on additional marketing projects as assigned
     

Requirements

  • 10 years marketing experience in a high-tech company
  • 5 years experience in a B2B organization 
  • University Degree in Business Administration, Marketing or Communications
  • Ability to quickly understand core technologies and their significance in the market
  • Exceptional intra-department collaboration and teamwork
  • Ability to negotiate and influence
  • Strong presentation and writing skills
  • Project management experience 
  • Effective relationship management and conflict management
  • Resilient and adaptable to change

Christie is an equal opportunity employer that does not unlawfully discriminate against any employee or applicant on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, gender identity, gender expression, creed, sex, sexual orientation, age, record of offences, marital status, family status or disability.  

Christie is committed to a fair and inclusive work environment. We will endeavor to accommodate the needs of qualified applicants in all parts of the hiring process. 

All offers of employment at Christie are conditional upon the successful completion of a background screening. Christie engages a third party vendor to complete all background screening. Your consent is required prior to the process beginning.  

 

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